Huuddle Last updated: 7 September 2026
1. Parties and scope
These terms apply to use of the Huuddle platform and to campaigns run through it. Huuddle is a trading style of Mostly Media Europe Ltd. (Mostly Media Europe Ltd, 122 Goldcroft, Yeovil, Somerset, BA21 4DE). No delivery takes place, and no charges arise, before the brand accepts the insertion order (IO) for that campaign. A campaign may be governed by more than one IO (for example a top-up). Each IO is accepted separately.
2. Deliverables
Huuddle sources opted-in email subscribers through its publisher network against the campaign brief. Records are checked against the required fields for that campaign, timestamped on receipt, and handed over to the brand's CRM destination. Only accepted, delivered records are billable. "Verified" in these terms means the record passed Huuddle's field validation and was accepted for delivery. It does not mean independent identity verification or a de-duplication check against the brand's existing CRM file unless that capability is expressly stated on the IO.
3. Fixed cost per subscriber
The brand pays the fixed cost per subscriber (CPS) stated on the IO. There is no auction and no variable media fee. Publisher commercials are managed by Huuddle, do not form part of this agreement, and never appear on the brand's IOs or invoices.
4. Budget authorisation
By accepting an IO the brand authorises spend up to the stated budget cap. The brand is never liable for spend beyond the cap. Under-delivery is billed at actuals only. Additional spend is authorised by further IOs against the same campaign (top-ups).
5. Billing
Invoices are raised monthly in arrears against delivered volume, at the fixed CPS. Payment terms are 30 days from the invoice date. Nothing is charged before the brand accepts the IO. A payment method is required before a campaign can go live.
6. Data protection
Subscribers are collected with named-brand opt-in under UK GDPR and PECR, on publisher placements. On CRM handover the brand becomes an independent controller of that data. Huuddle processes subscriber records to validate and deliver them. See the Privacy Policy for what is actually recorded today.
7. Cancellation and pauses
The brand may request a pause at any time. Because pausing requires confirmation with the publisher, a pause takes effect once confirmed by Huuddle, normally within two working days of the request. Deliveries remain billable until the pause takes effect.
8. Account responsibilities
You are responsible for the accuracy of the information you provide, the security of your account credentials, and use of delivered subscribers only for the brand named on the campaign and only for the communications the subscriber consented to.
9. Limitation of liability
To the maximum extent permitted by law, Huuddle's total liability under these terms in any 12-month period is limited to the fees paid by you to Huuddle in that period. We are not liable for indirect or consequential loss.
10. Governing law
These terms are governed by the laws of England and Wales. Any dispute is subject to the exclusive jurisdiction of the courts of England and Wales.
Contact
For contractual queries, email hello@huuddle.com.