Huuddle First-party audiences are more valuable
Up to 2.9x revenue uplift from first-party data.
Brands built on first-party audiences outperform those relying on third-party sources. Huuddle builds that audience for you, at a fixed price per subscriber. The campaign ends. The audience doesn't.
8.5M+
weekly members
60%
lower CAC
2.9x
first-party uplift*
Atlas
Brief looks complete. I'll flag this campaign as ready for approval.
Built for consumer brands across retail, travel and health
Sector examples, not a claim that every mark shown is a current Huuddle customer.
The current model is broken
Borrowed reach vs audiences you own.
Most acquisition spend goes to channels you rent. Huuddle hands you the subscriber: opted in to your brand, delivered into your CRM.
Renting reach
Paid social and auction media
- You rent the audience, never own it
- Auction-driven CPMs keep climbing
- Pay again every time you re-engage
- No structured, named-brand opt-in
Owning the audience
First-party subscribers
- You own the subscriber from delivery
- Fixed CPS, agreed before you spend
- Re-engage at no extra acquisition cost
- Named-brand consent on publisher units
The campaign ends. The audience doesn't.
The platform
A real campaign workspace, not an agency slide.
Ad Manager is where you brief campaigns, track delivery and manage billing. Atlas helps you get the brief ready for approval.
How it works
From brief to subscribers in your CRM.
Brief the campaign
Set sector, geography, volume and CPS in Ad Manager. Atlas helps you complete the brief for approval.
Go live on the publisher network
Native placements reach 8.5M+ members a week. People choose to subscribe to your named brand.
Ready for your welcome flow
Accepted records land in your CRM so they can enter the email, WhatsApp, SMS or lifecycle journey you already run.
8.5M+
members reached every week
Up to 60%
lower acquisition cost vs paid social (directional)
Up to 2.9x
revenue uplift associated with first-party vs third-party data*
* BCG and Google, Responsible Marketing with First-Party Data (2020). Figure refers to brands that deployed all four advanced first-party data activations versus brands that deployed none, from the BCG Digital Marketing Maturity study 2019 (Asia Pacific). This is industry research, not a Huuddle campaign result.
Compliance designed in
Why a marketing director and a DPO can both say yes.
Named-brand opt-in
The advertiser is identified at the point of choice on the publisher unit.
First-party delivery
Records go into your CRM. Huuddle does not rent the audience back to you.
Field validation
Required campaign fields are checked before a record is accepted for delivery.
PECR-shaped consent
Specific, affirmative opt-in for the communication type described in the brief.
Sectors
Built for brands that sell to consumers.
Customer stories
How marketers talk about owning the file.
"Meta CPAs kept climbing while the quality of opted-in names dropped. A fixed CPS into our CRM was the commercial argument our marketing director actually cared about."
CRM lead
Premium womenswear
"Once subscribers are in the CRM they enter the same welcome flow as the rest of the file. Predictable cost per subscriber is now a planning line, not a bid."
Marketing director
Tour operator
"We do not have a media team. The brief, the IO and the CRM handover are the whole motion."
Founder
Health brand
Publisher network
8.5M+ members reached every week, across premium publishers.
Publisher partners include titles from Future PLC and other consumer media owners.
Build an audience you actually own.
Join the waitlist. No setup fees, no platform subscription. You only pay the fixed CPS for subscribers we deliver, once a campaign is live.