Huuddle Last updated: 7 September 2026
Who we are
Huuddle is a trading style of Mostly Media Europe Ltd. Registered office: 122 Goldcroft, Yeovil, Somerset, BA21 4DE. For general queries, email hello@huuddle.com. For data protection queries, email privacy@huuddle.com.
Data we collect
Brand clients: we collect business contact details (name, work email, company, role), authentication credentials, campaign configuration, billing details and product usage data needed to run the platform. Consumer subscribers: opt-in happens on the publisher's placement, not on Huuddle.com. Where a campaign collects subscriber fields, those typically include email and any additional fields the brand requested (for example name, postcode or mobile). We record when the record was received, which campaign and which publisher supplied it. We do not operate an identity-verification product or store a full consent-receipt pack (IP, source URL and exact wording snapshot) in the platform today.
How Huuddle, brands and publishers relate
Publishers capture a named-brand opt-in on their properties using the consent copy and fields agreed in the campaign brief. Huuddle receives those records, checks required fields, and delivers accepted records to the brand's CRM destination (a configured webhook). After handover the brand is the controller of that subscriber relationship. Huuddle does not rent the audience back to the brand.
Legal basis
We process brand client data to perform our contract with you. Consumer subscriber data is processed so that the named brand can contact people who opted in on a publisher placement. We also rely on legitimate interests for security, fraud prevention and operating the service.
How we use data
Brand client data is used to provide the platform, support, billing and service communications. Subscriber records are validated against the campaign's required fields and delivered into the brand's nominated CRM endpoint. We do not use subscriber records to build a marketing list for Huuddle, and we do not sell subscriber data.
Data sharing
We share subscriber data with the brand the consumer opted in to, via that brand's delivery destination. We use sub-processors for hosting, email and payment processing. A current list is available on request from privacy@huuddle.com.
Data retention
Brand client data is retained for the life of the account and for as long as we need it for accounting and legal obligations after closure. Subscriber payloads are delivered onward; Huuddle keeps operational records of receipt (time, campaign, supplier, accept or reject) rather than a long-term copy of the consumer profile.
Your rights
Under UK GDPR you have the right to access, correct, erase, restrict, port and object to processing of your personal data. Brand clients handle rights requests for subscribers in their CRM. To exercise rights about data Huuddle holds, email privacy@huuddle.com. We respond within one calendar month. You can also complain to the ICO at ico.org.uk.
Cookies
See our Cookie Policy. Essential cookies are required for the site and logged-in platform to function. On the marketing site, analytics and advertising tags via Google Tag Manager (including Google Analytics and Microsoft Clarity when published) load only after you Accept all on the cookie banner. If you Reject non-essential, Google Tag Manager does not load. You can change that preference later via Cookie settings in the footer.
ICO
Mostly Media Europe Ltd's ICO registration application is currently being processed. We will update this policy when a registration number is issued.
Contact
privacy@huuddle.com for privacy questions, or hello@huuddle.com for anything else. Postal: 122 Goldcroft, Yeovil, Somerset, BA21 4DE.