How it works

From brief to an audience you own.

Five steps. No setup fees, no platform subscription. You pay the agreed CPS for subscribers we deliver.

01

Create your account and add a payment method

Tell us about your brand, sector and goals. Adding a card is part of getting set up so a campaign can go live once the IO is agreed. Creating the account itself is free.

Free to join

Account

Card on file

Before go-live

Brand profile

What you'll need

02

Build the campaign in Ad Manager

Set sector, geography, volume and CPS. Atlas helps you build and improve the campaign and get everything ready for approval. It does not invent targeting on your behalf.

Ad Manager

Workspace

Atlas

Brief prep

IO

CPS and budget

03

Go live across the publisher network

Native subscriber placements reach 8.5M+ members a week. People actively choose to subscribe to your named brand. High intent, explicit opt-in.

Named brand

At opt-in

8.5M+

Weekly members

Native

Placements

04

Data quality and compliance on the way through

Every record is checked against the campaign's required fields before it is accepted. We record time, campaign and publisher, and keep an accept/reject log. Independent identity verification, CRM de-duplication and a downloadable consent-receipt pack are not current product features.

Field checks

On ingest

Supply log

Accept / reject

Named consent

On the unit

05

Ready for your welcome flow

Accepted subscribers arrive in your CRM via the configured delivery destination. They are ready to enter your existing email, WhatsApp, SMS or wider lifecycle journey. Huuddle does not trigger that journey for you.

CRM webhook

Delivery

Your journeys

Email / WhatsApp / SMS

You own them

From handover

Compliance

Designed around named-brand consent, not a generic badge.

First-party opt-in

The consumer chooses your brand on a publisher placement, not a rented social audience.

Brand named at choice

The advertiser is identified in the consent copy at the point of opt-in.

Privacy notice in the brief

Campaign setup includes the T&Cs / privacy URL for the placement.

Receipt timestamp

We record when the record arrived, with campaign and publisher.

Field validation

Required fields are type-checked before a record is accepted.

Direct CRM delivery

Accepted records are posted to your webhook for the CRM you already use.

Build an audience you actually own.

Join the waitlist. No setup fees, no platform subscription. You only pay the fixed CPS for subscribers we deliver, once a campaign is live.