Tour operator builds an owned audience alongside existing channels.

The challenge

A UK tour operator already ran affiliates, print and some paid social. Repeat booking depended on people they could still email. Auction CPAs for new names kept moving. They needed a predictable CPS into the CRM, not another bid strategy.

The Huuddle motion

Campaign brief in Ad Manager: travel, UK, email consent, CPS agreed on the IO. Payment method on the account before go-live. Records delivered by webhook into their ESP. Welcome and brochure journeys stayed in-house.

The results

CRM-delivered subscribers showed a stronger repeat-booking rate than cold prospects in the same period, because the brand could keep talking to them after the flight ended. The campaign ended. The audience did not.

Sector page: Travel & holidays.